The FCBID has created a variety of unique initiatives designed to promote the district and its diverse tenant base, including SIDEWALK CATWALK, ART+DESIGN in the Fashion District, and the Fashion Walk of Fame, to name a few. And the Fashion Center Information Kiosk is perhaps the most highly-regarded tourism initiative of all, having served as a public resource for tourists and visitors since 1995.
TOUR DE FASHION
Tour de Fashion was a week-long designer bicycle rental during fall Fashion Week 2011. Tour de Fashion was created by the Fashion Center Business Improvement District (BID) in an effort to highlight New York City’s legendary Fashion District as the birthplace and epicenter of American fashion. The bicycles were built in New York City and customized by 30 of NYC’s top fashion designers, including Diane von Furstenberg, Betsey Johnson, Isaac Mizrahi and Juicy Couture.
Illustration by designer Jessica Hosoi
SIDEWALK CATWALK
THE FASHION CENTER SIDEWALK CATWALK PRESENTED BY LF USA was a one-of-a-kind public art exhibit, featuring New York City’s top fashion designers in the heart of the Fashion District. The 2010 exhibit, now officially closed, offered the artistic interpretations of a fashion industry icon – the mannequin – by 30 of New York’s leading designers and two student design teams. The exhibit showcased custom-built mannequins, displayed runway-style down Broadway from Times Square to Herald Square (map), each modeling a bold, one-of-a-kind manifestation of its designer’s artistic vision. Created by the Fashion Center Business Improvement District with great support from our partners and sponsors, this high-profile installation showcased the vitality and creative spirit of the industry in a unique outdoor setting on the public plazas of Broadway in the heart of Manhattan.
ART+DESIGN in the Fashion District
The Fashion Center is committed to promoting the creative talent that makes the Fashion District a unique place to visit, do business, and live.
Fashion District Arts Festival
Our largest and most popular Art+Design program is the Fashion District Arts Festival, which takes place over several days each October and attracts thousands of visitors. The festival features hundreds of events including free outdoor concerts on the plaza at 1411 Broadway, Off-Broadway performances, gallery exhibits, avant-garde performance art, fine arts workshops, and behind-the-scenes visits to artist’s studios.
Fashion Center Window Display
The Fashion Center offers artists the chance to display their work in our 38th Street window display. You can visit the window display on the north side of 38th Street closest to 7th Avenue, or contact us to submit your own proposal for the display.
Fashion Center Kite Flight
Catch a flight from a Manhattan rooftop! The Fashion Center BID invites you to let your imagination soar at our annual Kite Flight event. Join us on the top of the Port Authority Bus Terminal for a joyful afternoon of kite-making, kite-flying, crafts, and free food, music and fun!
Fashion Walk of Fame
The Fashion Walk of Fame is the only landmark that celebrates the fashion designers who established New York as a world fashion capital. It honors each with a commemorative plaque installed along Seventh Avenue. The Walk serves as a tourist attraction and attractive streetscape element.