Broadway has gotten a whole lot greener in the past few years! In August of 2008, the Fashion Center BID partnered with the New York City Department of Transportation to implement one of the Bloomberg administration’s greatest initiatives – the elimination of vehicular traffic lanes to make way for Parisian-style boulevards. The streetscape project reclaimed two lanes of traffic on one of New York’s most famed boulevards, and transformed them into a new bike lane and pedestrian mall. The Broadway Plazas, including the ground surface, planters and furniture, are maintained by the Fashion Center.
The Fashion Center hosts ongoing ART+DESIGN programming in the plazas. Additionally, the BID doubled the number of planters on the plazas, resulting in a lush and vibrant pedestrian corridor. The Fashion Center BID replaces hundreds of tables and chairs every year and paints the plaza floor surfaces and bike lanes quarterly. All this results in a more attractive and hospitable public space! In addition to maintenance, the Fashion Center programs public events to enliven the public space and bring some of the creative energy that takes place on the upper floors of the district to the ground floor level. Examples of such efforts include the Fashion Center Sidewalk Catwalk, the Fashion Center Tour de Fashion, and Figurations: A Fashion Center Pilings Project.